What It Is The Device Why It Is Different Expert View Applications Markets Training & Community Partner Program History Top 50 Get hi®
The Complete Overview

A percussion massager hits the muscle. hi® was tuned to travel past it.

hi® is a patented percussion and vibration system built around one engineering decision: the amplitude is calibrated to resonate with connective tissue rather than pound the surface. It reaches deeper into the body while feeling gentler on the skin. That single property is what makes everything else on this page possible.

And the device is only part of it. Every hi® owner trains in a body of protocols developed over sixteen years, spanning sports recovery, lymphatic clearance, nervous system regulation, pressure point work, pelvic wellness, and a couples ritual. You are not buying a tool. You are learning a practice.

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6 US and international patents 16+ years of development Lifespanning Global Top 50 Innovator Physician endorsed
The hi® System with dual percussion heads and the blue vibratory guide
"Deeper than any percussion tool. Gentler than any of them feels."
The hi® System
6
Patents on device
and method
16+
Years of
development
5K+
Customers and
couples served
49
Percussion and vibration
combinations
Start Here

What hi® actually is.

Before the applications, the markets, or the training, it helps to understand the machine and the one design choice that separates it from every recovery device on the shelf.

The hi® System, a patented percussion and vibration wellness device

hi® is a professional grade, wall powered percussion and vibration system. Two independently controlled percussive heads. A separate blue vibratory guide. Seven levels of percussion, seven levels of vibration, and the ability to run both at once in combinations no single modality device can produce.

Most percussion guns are built to hit hard and stop at the muscle surface. That is why they feel like being pounded, and why so many of them end up in a closet by week six. The hi® amplitude was engineered differently. It is calibrated to resonate with connective tissue, which means the energy travels further into the body while the skin feels less of the impact.

You get a bigger effect at depth, without the sensation of being beaten up. That is the paradox competitors cannot replicate without running into the underlying design.

The blue vibratory guide is a second tool inside the tool. It runs from very mild to genuinely intense, and it reaches places percussion should never go: the delicate lymph gateways above the collarbone, under the arms, behind the knees, along the inner thigh, and the cheeks and jawline. Low and slow where percussion would be far too much.

Because hi® is wall powered rather than battery powered, there is no cell to die mid session. It sustains therapist grade output for as long as the session needs, on yourself or on a partner, with a three meter cable that reaches every zone comfortably.

The Device

Engineered for the whole body, including the parts other tools avoid.

The specifications matter because they are the reason the protocols work. This is not a percussion gun with a marketing story bolted on.

Percussion
High amplitude, roughly 4 to 35 Hz
Controllable in seven steps, from gentle to more intense than most people expect. Tuned for depth of travel, not surface force.
Vibration
Roughly 40 to 140 Hz, blue vibe guide
Independently controlled, seven steps, from very mild to intense. Purpose built for lymph gateways, nerve regions, and pressure points.
Waveforms
49 tunable combinations
Percussion and vibration combine into distinct waveform patterns. Single modality devices cannot produce them.
Power
Corded, 24V DC, under 1.5A
Runs on 110V and 220V supplies. Three meter cable. No battery to fade partway through a protocol.
Heads
Interchangeable covers
Different contact areas and angles for different tissue and different protocols.
Application
External, typically clothed
Nothing invasive. Every protocol on this page is performed through clothing or on bare skin as the user prefers.
Patents
6, on device and method
Granted in the United States, Canada, Australia, France, Germany, and the United Kingdom.
Certifications
SGS, CE, FCC
Plus Lifespan Certified through lifespanning.com.
Why hi® Is Different

Seven things no other recovery device does. Any one of them would be the whole pitch elsewhere.

Recovery brands compete on motor torque and battery life. hi® competes on where the energy goes, what it does when it gets there, and whether you actually know how to use it.

01 / The Amplitude

Travels deeper. Feels gentler.

The core engineering decision. Standard percussion delivers force at the surface and stops at the muscle. The hi® amplitude is calibrated to resonate with connective tissue, so the energy carries further into the body while the skin feels less of the hit. The practical result is deeper work with no bruising and no pounding sensation, which is also why people keep doing it.

A specification competitors cannot replicate without infringing the underlying design.
02 / Two Modalities, One Tool

Percussion and vibration, independently controlled.

Percussion releases deep muscular tension and triggers rapid myotatic reflex contractions. Vibration reaches tissue and nerve regions percussion cannot approach safely. Almost every other tool gives you one or the other. hi® runs both at once, in 49 combinations, which is what the lymphatic, pressure point, and pelvic protocols actually require.

The vibe guide runs from very mild to intense. Both ends of that range have a job.
03 / The Nervous System

Built to find the parasympathetic switch, not just the sore spot.

This is the difference most people miss. hi® protocols deliberately target the regions where parasympathetic nerves are concentrated, including the vagus pathways at the neck and shoulders and the sacral region. Deep, rhythmic work in those specific zones is designed to move the body out of survival mode and into the rest and repair state where recovery, sleep, and desire all live.

Most recovery tools work on muscles. This one is aimed at the system that governs them.
04 / Lymphatic Clearance

The second circulatory system, and it has no pump.

Your blood has a heart. Your lymph has nothing, and depends entirely on movement, breath, and external stimulation. hi® includes complete routines for the twelve major lymph node zones, using the gentle vibe guide on the delicate gateways and percussion on the deep muscle pump. Clear the gateways first and everything downstream drains instead of pooling.

The only recovery device with protocols built around the lymphatic system rather than just muscle.
05 / Pressure Points

The benefits of acupressure, without the training or the thumbs.

hi® includes protocols for targeting key pressure points across the body. The vibratory guide delivers sustained, precise stimulation to points that are difficult to work manually and awkward to reach on yourself. You get much of what acupressure offers, more easily, and without needing years of practice to find and hold the point correctly.

Taught as part of the program, not left for you to figure out from a diagram.
06 / Through Clothing

Fully clothed, which changes who will actually do it.

Every pelvic and intimate protocol is designed to be performed through clothing. The percussion presses inward far enough to carry through fabric. That is not a minor convenience. It means massage can happen in a much broader range of settings, it makes couples sessions fast when time is short, and above all it removes the exposure that stops many women from ever starting. Body image worry is one of the biggest barriers to receiving care. Staying clothed removes it, and a relaxed person receives far more benefit than a self conscious one.

No clinical setting. No preparation. No reason to put it off.
07 / Skills, Not A Gadget

The device is one part of what you get.

Every hi® owner receives a structured training program that runs from basic self massage to genuinely advanced technique, taught live every week by Dr. Steve and Wendy McGough and certified hi® instructors, alongside a private member community. Pressure, timing, angle, how to read a body, how to work on a partner. This is the part that turns a purchase into a practice, and it is why the six patents cover the methods as well as the hardware.

You do not just buy a device. You graduate from it with skills therapists spend years acquiring.
08 / One Device, Two People

Self massage, and a couples practice that does something else entirely.

hi® works on your own body. It also anchors the 3-Step Method, a weekly ritual where each partner takes a turn giving and receiving. The same fifteen minutes improves both bodies, drops both nervous systems into deep relaxation, and rebuilds something most long relationships quietly lose. One purchase. Two bodies. Two completely different outcomes.

Nothing else on the market is engineered for performance and for connection at the same time.
Expert Perspective

You have now read eight claims from us. Here is someone else's read.

Dr. Massimo Fontana is a psychologist specializing in relationships, with more than 47,000 followers on TikTok. He was the first person in Europe fully trained on hi® technique, and he is now building programs with it on stress, trauma, and nervous system regulation.

In this short video he explains, in his own words and from his own clinical practice, why hi® reaches something other recovery tools do not. He is not reading our copy. He found the same thing we did, from a different direction.

Dr. Massimo Fontana
Psychologist, Relationship and Intimate Health Counselor
Dr. Fontana's programs
Dr. Massimo Fontana on why hi® reaches what other recovery tools cannot.
The Applications

One device. Nine bodies of work.

Each of these has its own protocols, its own training module, and its own market. Jump to any of them, or read straight through.

Sports RecoveryDeep tissue, post training, mobility Lymphatic ClearanceTwelve node zones, swelling, immune support Nervous System & StressParasympathetic activation, sleep, calm Pressure Point WorkAcupressure benefits, made easier Women's Pelvic WellnessPelvic floor, through clothing, three techniques Chronic UTI ProtocolProvider guided, six mechanisms, trial running Men's HealthStress related performance, drug free First Step For FertilityStress, connection, natural conception Beauty, Face & BrainFacial lymphatics, longevity, glymphatic research The 3-Step Couples MethodFifteen minutes a week, sixteen years refined All Markets, One TableEvery category, sized and sourced Training & CommunityWeekly classes, forum, certified instructors

Every application below runs on the same device.

One purchase. All the protocols. Weekly live training included.

Get the hi® System See the classes
01 Foundation

Sports recovery and deep tissue release.

The base layer. hi® delivers percussion that goes where a standard massage gun cannot, into the thighs, back, shoulders, and the connective tissue that holds chronic tension, without the surface pounding that makes most people cut sessions short.

Corded power means the intensity does not fade partway through, which matters more than it sounds when you are working large muscle groups or a partner's whole back. The 12-week core program teaches the full self massage sequence and the partner techniques.

  • Deep tissue release into muscle and fascia, without bruising
  • Myotatic reflex contractions that flush the tissue and restore mobility
  • Sustained therapist grade output for as long as the session runs
  • Works as well in a partner's hand as in your own
The hi® System
Strength training, the context hi® recovery protocols are built around

Market Context

$793M Global massage gun market in 2026, forecast to reach $1.21B by 2032 at a 7.25% CAGR.
7.25% Compound annual growth. Estimates across research houses vary widely, from roughly $0.6B to $1.5B for the same year, depending on category definition.
Research and Markets, Massage Guns Market, Global Forecast 2026 to 2032. Range noted from MarkWide Research and 24marketreports for the same period. See sources, item 1.
02 Foundation

Lymphatic clearance, the system nobody trains.

Your circulatory system has a heart. Your lymphatic system has nothing, and moves only through movement, breath, and external stimulation. Sit for long hours under steady stress and it stagnates, which shows up as inflammation, puffiness, fatigue, and recovery that drags.

The hi® Lymphatic Flow Protocol is roughly ten minutes: the gentle vibe guide on the delicate gateways above the collarbone, under the arms, behind the knees and inner thigh, percussion on the deep muscle pump, and diaphragmatic breathwork driving the cisterna chyli. Clear the twelve major node zones first and everything you do afterward, sauna, drainage massage, rebounding, lands harder.

  • Vibration opens the choke points manual pressure cannot get past
  • Percussion squeezes lymph through its one-way channels
  • Breathwork acts as the internal pump
  • Works standalone, or as the opening move of a longer recovery routine
What we can say: a randomized controlled pragmatic trial found low frequency vibrotherapy added to manual lymphatic drainage significantly outperformed drainage alone. That study did not use hi®. It establishes that the principle is real, not that our device produces the same result.
The full Lymphatic Flow Protocol
The human lymphatic system showing major node clusters and drainage pathways

Market Context

$31.6B Longevity market in 2026, forecast to reach $46.9B by 2031 at an 8.18% CAGR. Wellness clinics and longevity spas are the fastest growing end user segment at 11.22%.
$91.1B Broader anti-aging market in 2026, forecast to $127.6B by 2031 at 6.99%.
Mordor Intelligence, Longevity Market and Anti-aging Market, January 2026. See sources, items 2 and 3.
03 Foundation

The parasympathetic response, on purpose.

This is the piece that makes hi® something other than a nicer massage gun. Steve was the first to document methods for transcutaneous vagus nerve and sacral plexus stimulation through percussion. That is the prior art the patents rest on, and it is why the protocols are routed the way they are: the shoulders and back of the neck along the vagus pathways, the lower back, and the sacral region.

Modern life holds the body in a low grade survival state. In that state recovery slows, sleep gets shallow, and desire quietly switches off. Deep, rhythmic, sustained work in those specific zones, paired with slow diaphragmatic breathing, is designed to move the body into rest and repair. Almost every other benefit on this page depends on getting there first.

Dr. Massimo Fontana is building a program on exactly this: hi® applied to pressure points to calm an overloaded nervous system and work through stress and trauma. He came to it as a practicing psychologist, not as a customer.

  • Targeted work on vagus pathways at the neck and shoulders
  • Sacral region protocols for lower body and pelvic nervous system engagement
  • Paired breathwork built into every routine
  • Never the front of the throat, the face with percussion, or the spine
Dr. Fontana's stress and trauma programs Watch his explanation
The human nervous system highlighting vagus and sacral parasympathetic pathways

Market Context

$14.4B Home-use wellness and beauty device market in 2026, forecast to $21.9B by 2030 at an 11% CAGR, driven by the shift from clinic to home.
120M Consumers of longevity and healthspan solutions expected in 2025, with preventive health and wellness the single largest application segment.
Research and Markets, Home-Use Beauty Devices Market. SNS Insider, Longevity Market, 2026. See sources, items 4 and 5.
04 Foundation

Pressure points, without the thumbs or the years.

Acupressure works, and almost nobody does it, because finding the point, holding it correctly, and sustaining pressure long enough is genuinely difficult, especially on yourself. Thumbs get tired. Angles are awkward. Most people give up.

hi® includes protocols for targeting key pressure points across the body using the vibratory guide, which delivers precise, sustained stimulation for as long as the point needs without any of the effort. You get much of what the modality offers, more easily, and the training teaches you where the points are and how to read the response rather than leaving you with a chart.

  • Sustained, precise stimulation the hand cannot maintain
  • Reaches points that are awkward or impossible to work on yourself
  • Taught inside the program alongside the recovery and lymphatic work
  • Bridges Eastern modality with a Western tool
Learn the techniques live
The hi® System applied to the inner thigh, working the inguinal region

Market Context

$5.8B Global pelvic health solutions market in 2025, forecast to $12.7B by 2035 at an 8.1% CAGR, with the structural shift running toward non invasive at home devices.
44% Home care settings share of the urinary incontinence device market in 2026, the largest end user segment and still growing.
Vantage Market Research, Pelvic Health Solution Market. Fortune Business Insights, Urinary Incontinence Devices Market. See sources, items 6 and 7.
05 Women's Wellness

Women's pelvic wellness. The original application.

Before the couples work and before the sports program, this is what hi® was built for. Steve created it to help Wendy recover from tissue adhesions after multiple surgeries. Everything else came afterward.

Three external positions, three to five minutes each, all performed through clothing. Percussion compresses the lower abdomen several thousand times per minute, inducing myotatic reflex contractions. The blue vibe guide engages the sacral parasympathetic region, the sacral plexus, and the puborectalis. Vibration on pelvic lymph node clusters supports fluid clearance.

The insight that makes it different: pelvic floor challenges are often not simple weakness. They are imbalanced tension, where one side sits in spasm and pulls the urethral sphincters out of alignment. Strong muscles cannot close properly if they are misaligned, which is why Kegels alone leave so many women where they started.

  • Three positions, fully clothed, no clinical setting, no preparation
  • Addresses tension and circulation, not just contraction strength
  • Reaches the fascial network Kegels do not touch
  • Works solo, or as part of the couples ritual
What we can and cannot say: a 2007 peer reviewed study applied percussive stimulation to the perineal region and reported a 73% cure rate at six weeks with 67% still reporting resolution at three months. That study used a different device. hi® applies related principles at greater amplitude with dual modality stimulation. We make no medical claims about urinary incontinence, and hi® has not been evaluated by the FDA. Please speak with your healthcare provider.
The three techniques, in full
The hi® System in the hand, showing the blue vibratory guide

Market and Need

$16.5B Incontinence care products market in 2026, forecast to $31.6B by 2034 at an 8.5% CAGR. Absorbents lead the category, which is to say the standard of care is management, not resolution.
50% Of adult women in the United States are affected by urinary incontinence. Median age in published cohorts is 47, not elderly.
6 to 9 Years people live with incontinence before seeking medical therapy. Only about 5% in the community receive appropriate evaluation and treatment.
51% Of women report delaying care. The reasons given are cost, fear, and believing the condition is not treatable at all.
Fortune Business Insights, Incontinence Care Products Market. Journal of Urology, 2025. Medscape clinical reference. See sources, items 7, 8, 9.
06 Women's Wellness

Chronic UTI. A study is currently running.

Chronic urinary tract infection persists in large part because the bacteria shelter inside biofilms, aggregates in a self produced matrix that shields them from antibiotics and immune cells alike. The course of antibiotics ends, symptoms fade, the sheltered survivors remain, and weeks later the infection returns. Each loop raises the odds of resistance.

The rationale is straightforward. If you cannot dissolve the shield, disturb it mechanically. Your dentist already relies on this principle: dental plaque is a biofilm, and chemicals alone do not remove it. Percussive and vibratory therapy with postural drainage is standard for clearing thick mucus in cystic fibrosis. hi® applies the same physics to the bladder and urethra, externally.

The protocol page lays out six biologically plausible mechanisms, each linked to peer reviewed literature, alongside an unusually blunt account of where the evidence is analogous rather than direct. It is written for healthcare providers to evaluate, not for patients to self prescribe.

  • Biofilm disruption and improved antibiotic interaction
  • A 2024 RCT of low frequency bladder vibration at 5 to 10 Hz, the closest direct support
  • Tissue perfusion, lymphatic drainage, neuromuscular function, comfort
  • Separate protocols for female and male anatomy, provider guided
Read this carefully: direct clinical research on hi® specifically is limited. The mechanisms are extrapolated from adjacent modalities including ultrasound, shockwave, and whole body vibration. hi® is a wellness device, has not been evaluated by the FDA, and no claim of benefit or cure is made. Dr. Andy Davis's account on that page is one individual's personal experience and is not evidence of efficacy. The CUTI research trial is currently running.
Six mechanisms, protocols, and the evidence Providers and trial enquiries
The hi® System applied externally to the lower abdomen

Market and Need

$11.1B Urinary tract infection treatment market in 2026, forecast to $12.9B by 2030. The low 3.8% CAGR is itself the story: this category is not innovating.
25 to 44% Of women experience recurrent UTI annually, indicating a persistent treatment gap.
7 to 11M UTI cases annually in the United States, with high outpatient treatment volume.
20+ Years between new antibiotic approvals for uncomplicated UTI. Pivya arrived in April 2024, and gepotidacin in March 2025 brought the first genuinely new mechanism.
Research and Markets, UTI Treatment Market Report 2026. Market Growth Reports, 2025. See sources, items 10, 11.
07 Men's Health

Men's health. Drug free, and rarely about the body.

There are two very different categories here. Physical causes involve blood vessels or nerves and need a doctor, and penis health is an early indicator of vascular health generally, so that deserves real attention. The other category is stress related, where everything works fine but the nervous system is locked in fight or flight and will not route blood where it is wanted.

hi® was built for that second category. Studies on men with spinal cord injuries found that certain frequencies of mechanical stimulation can induce erection even when the brain's signal cannot reach the body at all. hi® produces frequency and amplitude ranges similar to what those studies used, at a fraction of the roughly $900 those clinical devices cost.

The wider point, and the one men miss: hi® gives a man a way to take care of his partner first, with no pressure on himself. Which is frequently the exact thing that removes the pressure.

  • Vibratory approach aimed at the nerve rather than the enzyme
  • Full body relaxation protocols that address the stress and sleep cycle underneath
  • A urologist's recorded perspective on the approach
  • The same device serves both partners
What we can say: hi® is a wellness device, has not been evaluated by the FDA, and is not intended to diagnose, prevent, treat, or cure any condition including erectile dysfunction. Results vary. If there may be a physical cause, please see a healthcare professional first.
hi® for men, in full
Partner recovery session with the hi® System

Market and Need

$5.2B Erectile dysfunction drugs market in 2026, forecast to $7.15B by 2031 at a 6.72% CAGR. Branded patents are expiring and generics are compressing price.
320M+ Men affected worldwide as of 2024. More than half of men aged 40 to 70 report some form of ED.
85% Of male combat veterans with PTSD experienced ED, against 22% of combat veterans without it. The same mechanism, chronic stress, operates at ordinary scale in ordinary lives.
Mordor Intelligence, Erectile Dysfunction Drugs Market, January 2026. Market Reports World, ED Drugs Market. Journal of Sexual Medicine review. See sources, items 12, 13, 14.
08 Couples Health

First Step For Fertility. Because it should not feel like a lab experiment.

Trying to conceive turns intimacy into a scheduled procedure, and the stress that creates is its own problem. First Step For Fertility is an extension of the 3-Step Method that replaces the calendar with a weekly ritual, so couples make love regularly through the fertile window because they want to rather than because an app told them to.

It does three things at once: gives both partners a reliable way to relax deeply, brings genuine excitement back to the bedroom, and establishes a ritual that keeps deepening over years. It is explicitly not a replacement for a doctor. If conception is proving difficult there are many factors a physician needs to address, and we are glad to refer people to fertility specialists.

  • Built on the 3-Step Method with additional physical techniques for couples
  • Removes the scheduling pressure that makes conception feel clinical
  • Developed by clinical sexologists who lived the problem themselves
  • Referral relationships with natural fertility specialists
What we can say: hi® makes no medical claims regarding fertility or conception. First Step For Fertility addresses stress, relaxation, and connection in the bedroom. It does not replace medical care, and anyone having difficulty conceiving should work with a qualified provider.
First Step For Fertility
A couple together, the context of the First Step For Fertility program

Market Context

$29.7B Fertility treatments market by 2030, growing at an 8.7% CAGR, driven by advanced drugs, personalized protocols, and fertility tourism.
$53.4B Global human reproductive treatments market by 2034 at a 5.3% CAGR, on rising infertility and childlessness.
The Business Research Company, Fertility Treatments Market. iHealthcareAnalyst, Human Reproductive Treatments Market, 2026. See sources, items 15, 16.
09 Longevity

Face, beauty, and an unexpected brain research frontier.

The vibe guide is gentle enough for facial work, including toning along the trigeminal nerve and the cheeks and jawline. Never percussion on the face or the front of the throat. That produces the visible lymphatic benefits people buy expensive facials for, in about five minutes.

Then it gets more interesting. In June 2025, researchers at the Institute for Basic Science in South Korea published work in Nature mapping lymphatic vessels sitting millimeters beneath the skin of the face and neck, a previously unknown drainage route for cerebrospinal fluid. Those surface vessels stayed functional with age even as deeper routes degenerated. In aging mice, gentle mechanical and vibratory stimulation tripled brain waste clearance, restoring flow toward youthful levels.

That is precisely what the hi® face and neck routine already does: gentle vibration on the cheeks and jawline, followed by percussion on the back of the neck and shoulders.

  • Gentle facial vibration for lymphatic clearance and toning
  • Neck and shoulder percussion, the same sequence used in the research
  • Fits inside the ten minute lymphatic protocol
  • Taught in the beauty and longevity training modules
Read this carefully: that research is early and was conducted primarily in animal models. Human trials are underway. hi® makes no medical claims and this protocol is not intended to diagnose, treat, prevent, or cure any disease or condition, including cognitive decline.
The beauty and facial routine The brain health research
Gentle hi® facial massage technique on the cheeks

Market Context

$24.5B United States beauty devices market in 2026, with rejuvenation devices the fastest growing segment at an 11.94% CAGR.
$14.4B Global home-use beauty devices market in 2026, forecast to $21.9B by 2030 at 11%.
Market Data Forecast, US Beauty Devices Market. Research and Markets, Home-Use Beauty Devices Market. See sources, items 4, 17.
10 The Capstone

The 3-Step Method. Fifteen minutes, once a week.

Everything above serves one body. This serves two, and it is the part that surprises people. The agreement is simple: once a week, each partner gives the other a fifteen minute massage with hi®.

Step one, you receive. For once you are the complete center of attention, and your partner works through the day's tension targeting the nerve regions that switch on the relaxation response. No giving back yet. Step two, you reconnect. You trade places. Step three, you finish however you want. Many couples let it lead naturally to intimacy. That part is always optional and always theirs to decide. The point is arriving there relaxed and wanting to.

What makes it deepen rather than fade is the reversal that happens over time. At first each partner mostly looks forward to their own turn. Eventually watching the other person melt becomes the part they crave. Sanskrit has a word for that pleasure taken in a partner's contentment, mudita, and English does not. It is the quality you can see in an elderly couple who clearly still adore each other. It is built, week by week.

  • Sits on top of a serious recovery system, so fitness and intimacy stop competing for time
  • Works fully clothed, which makes it fast when the week is short
  • Addresses low desire and performance worry without a clinical appointment
  • Refined over sixteen years with thousands of couples
The 3-Step Method Couples training and certification
A partner giving a hi® massage during the weekly 3-Step ritual

Market Context

$32.1B Global femtech market in 2026, forecast to $49.3B by 2036. General health and wellness is the largest application segment at 63%.
$2.6B Venture investment into women's health in 2024, up from $1.7B in 2023, a record.
$1T Estimated annual opportunity for the global economy from closing the women's health gap by 2040.
Future Market Insights, Femtech Market. Silicon Valley Bank via BioPharma Dive, 2025. World Economic Forum, 2025. See sources, items 18, 19, 20.

Ten bodies of work. One purchase.

Every protocol on this page is included, with weekly live coaching and a 30-day guarantee.

Get the hi® System Try a free class first
Every Market, One Table

The categories hi® touches.

For anyone assessing the company rather than the product. These are independent third party estimates for the categories adjacent to each application. They overlap, they should not be summed, and they are not a claim on addressable revenue.

CategoryApplicationCurrentForecastCAGRSource
Anti-aging (total)Beauty, longevity$91.1B$127.6B by 20316.99%Mordor Intelligence
Human reproductive treatmentsFertilityn/a$53.4B by 20345.3%iHealthcareAnalyst
Femtech (total sector)Women's health, couples$32.1B$49.3B by 20364.4%Future Market Insights
LongevityLymphatic, nervous system$31.6B$46.9B by 20318.18%Mordor Intelligence
Fertility treatmentsFirst Step For Fertilityn/a$29.7B by 20308.7%The Business Research Company
US beauty devicesFace, beauty$24.5B$105.1B by 203411.94%Market Data Forecast
Incontinence care productsWomen's pelvic wellness$16.5B$31.6B by 20348.5%Fortune Business Insights
Home-use beauty devicesFace, at-home wellness$14.4B$21.9B by 203011%Research and Markets
Urinary incontinence (total)Women's pelvic wellness$14.2B$18.8B by 20307.3%The Business Research Company
UTI treatmentChronic UTI protocol$11.1B$12.9B by 20303.8%Research and Markets
Pelvic health solutionsPelvic, pressure point$5.8B$12.7B by 20358.1%Vantage Market Research
Erectile dysfunction drugsMen's health$5.2B$7.2B by 20316.72%Mordor Intelligence
Pelvic floor rehabilitation devicesPelvic wellness$2.2B$7.5B by 203515.2%Market Reports World
Massage gunsSports recovery$0.8B$1.2B by 20327.25%Research and Markets

Figures are 2025 or 2026 estimates depending on the publishing house. Categories overlap substantially and must not be summed. Estimates from different research firms for the same category can differ by a factor of two or more depending on definition, which is why each row names its source. hi® is a wellness device and makes no medical claims. These figures are presented as context on the categories adjacent to each application, not as a representation of addressable revenue. Full citations at the foot of this page.

More Than A Device

A massage tool is what arrives in the box. A practice is what people build.

This is the part that does not fit on a spec sheet and is the reason hi® owners are still using the system years later, when the average percussion gun is in a drawer by week six.

1

Weekly live classes with the founders

Every Saturday, Dr. Steve and Wendy McGough teach live alongside certified hi® instructors. Not a recorded library you never open. Real people, answering your question, this week. Free to attend, and you can join before you own anything.

2

A private member community

A forum where you can ask anything, anonymously if you prefer, which for some of these topics is exactly what people need. Other owners, instructors, and the founders are in there.

3

Access to certified hi® instructors

A trained instructor network, now extending internationally, including the first certified instructor in Jamaica. Personal coaching sessions, not a chatbot.

4

Training from basic to genuinely advanced

A 12-week core program, four bonus weeks of advanced protocols, and libraries covering pelvic health, lymphatic work, longevity, and the couples method. Pressure, timing, angle, how to read a body, how to work on a partner. The skills, not just the sequence.

Dr. Steve McGough teaching a live weekly hi® class
The Partner Program

Free to join. And the commission is the smallest part of it.

Most affiliate programs hand you a link and a swipe file. This one hands you a practice, a curriculum, and a room full of people who follow up on whether you did what you said you would.

hi® partners earn 20% on every sale they refer, with a 5% bonus on sales made by partners they enroll. There is no fee to join, ever, and no purchase requirement. You get a tracked link, a personal coupon code, and real time reporting.

That is the ordinary part. The reason people stay is everything else.

20%
Commission on
every referral
5%
Bonus on your
team's sales
$0
To join,
ever

Partners receive private advanced technique training that would otherwise be expensive, because a partner who has lived the method shares it better than one reading from a script. And the weekly partner meeting is not a sales call. It is a goal achievement structure built on fifty years of combined experience, where the group sets small specific goals, commits to them out loud, and follows up the next week.

That single loop, repeated, is where the change happens. Partners use it on their finances, their health, their relationships, and their sense of what they are capable of. The program is also the direct path to the Certified hi® Instructor track.

  • Advanced technique sessions. Private Zoom trainings in advanced hi® technique for recovery, relaxation, and couples work. Skills you use on yourself first.
  • Weekly goal and accountability meetings. Small doable goals, set publicly, followed up the next week. For promoting hi®, and for the parts of your own life you want to move.
  • Personal development curriculum. Financial and professional growth, relationships, health and stress resilience, purpose and follow through.
  • A community that shows up. A private forum and a group building alongside you. Many partners come for the income and stay for the friendships.
  • Ready to share content. Weekly articles and videos, pre-written and compliant, carrying your link.
  • Fast track to Certified hi® Instructor. Active partners are first in line when the certification program relaunches, with sales based options to qualify at no cost.
Participation is free. You must be 18 or older and reside in a region that permits affiliate sales. Team bonuses remain active by attending one online partner training meeting per month. We make no claims about the income you may earn. Results vary based on many factors including your effort and audience. This is not a way to get rich quick.
See the partner program Apply free
Steve, Daniela, and Wendy McGough at Fort Fisher
Dr. Steve and Wendy McGough, founders of hi®
Where This Came From

hi® did not start as a product. It started as a husband trying to help his wife.

Wendy and Steve tried for six years to conceive, then a year of hormone treatments. They became pregnant. Then Wendy was exposed to a multi antibiotic resistant infection, became critically ill, and their son Luke was delivered by emergency c-section months early. He lived a day.

Wendy spent the next two years fighting for her life. She recovered, and was told she could never become pregnant again given the extent of the damage.

Steve built the first version of hi® to help her with the tissue adhesions left by multiple surgeries. The relief was the goal. The return of pleasure and closeness was completely unexpected, and it became the foundation of everything they teach now.

Then something happened that nobody had predicted. After months of daily use, Wendy developed symptoms that made no sense. Twenty four weeks and seven doctor visits later, they discovered she was pregnant with a daughter.

Daniela is the biggest blessing of the whole process. Sixteen years, six patents, and thousands of couples later, that is still where all of this came from.

Dr. Steve and Wendy McGough, together 25 years, married 22
The full history About Dr. Steve
New for 2026

Lifespanning Magazine named Steve one of its Global Top 50 Innovators.

Recognized for creating the hi® technology. Issue 50 also carries a full feature interview with him. Both pages are shown here, and the complete issue is linked below.

The specific claim underneath the recognition: Steve was the first to document methods for transcutaneous vagus nerve and sacral plexus stimulation through percussion. That is the piece of prior art the six patents sit on, and it is the reason the nervous system protocols on this page exist at all.

Lifespan Certified mark, granted to the hi® System after independent review

Recognition of the inventor followed independent review of the invention. hi® is Lifespan Certified, a mark granted after Lifespanning's validation board of scientists and longevity experts reviewed the system for scientific grounding and ethical standards.

Read the full issue (PDF) Dr. Steve's full background
Lifespanning Magazine cover featuring the Global Top 50 Innovators Lifespanning Magazine, the Global Top 50 issue. Dr. Steve McGough's feature interview inside Lifespanning Magazine issue 50 Steve's feature interview inside the issue.
Recognition

Who has looked closely, and what they concluded.

Dr. Clyde Corey, MD, Board-Certified Urologist
"hi® is a fantastic system for relationships and overall health."
Dr. Clyde Corey, MD Board-Certified Urologist, Texas Regional Urology
Independently Reviewed

The device was validated before its inventor was recognized.

hi® is Lifespan Certified, a mark granted only after Lifespanning's validation board of scientists and longevity experts reviewed the system for scientific grounding and ethical standards. That review came first. The Global Top 50 Innovators recognition followed. Alongside it, the device is built and tested to CE, FCC, SGS, and UL standards.

Featured In
Women's Health The Doctors Biohackers Magazine Lifespanning Biohackers World
Start Here

One device. Every protocol on this page. And people who will teach you.

The hi® System is $499.95, one time, with no subscription and free US shipping. It includes the device, the accessories, the case, the full training program across every application above, the private member community, and weekly live coaching. Thirty day money back guarantee. If you would rather see it before you buy it, the Saturday class is free and open to anyone.

Get the hi® System Join a free Saturday class Become a partner
30-day money back guarantee Free US shipping No subscription Secure checkout
Investors, clinicians, distributors, and media: info@womenandcouples.com
Women and Couples Wellness, LLC, Carolina Beach, North Carolina  |  +1 910 216 2293
Sources and References
  1. Research and Markets, Massage Guns Market, Global Forecast 2026 to 2032. Market grew from 741.96 million USD in 2025 to 793.08 million USD in 2026, projected to 1.21 billion USD by 2032 at a 7.25 percent CAGR. Range noted from MarkWide Research (612.4 million USD in 2026) and 24marketreports (1.53 billion USD in 2025) reflecting differing category definitions.
  2. Mordor Intelligence, Longevity Market, January 2026. Market expected to grow from 29.77 billion USD in 2025 to 31.63 billion USD in 2026, reaching 46.86 billion USD by 2031 at an 8.18 percent CAGR. Wellness clinics and longevity spas forecast to grow at 11.22 percent CAGR.
  3. Mordor Intelligence, Anti-aging Market, 2026. Valued at 85.13 billion USD in 2025, estimated at 91.09 billion USD in 2026, reaching 127.63 billion USD by 2031 at a 6.99 percent CAGR.
  4. Research and Markets, Home-Use Beauty Devices Market. Growing from 12.94 billion USD in 2025 to 14.4 billion USD in 2026, reaching 21.85 billion USD by 2030 at an 11 percent CAGR.
  5. SNS Insider, Longevity Market, 2026. Approximately 120 million consumers of longevity solutions expected in 2025. Preventive healthcare and wellness held the largest application share at 30.25 percent in 2025.
  6. Vantage Market Research, Pelvic Health Solution Market. Estimated at 5.8 billion USD in 2025, projected to 12.7 billion USD by 2035 at an 8.1 percent CAGR.
  7. Fortune Business Insights, Incontinence Care Products Market, valued at 16.47 billion USD in 2026 with a projected 31.63 billion USD by 2034 at an 8.50 percent CAGR. Fortune Business Insights, Urinary Incontinence Devices Market: home care settings anticipated at 44.47 percent share in 2026.
  8. Journal of Urology, 2025. Understanding Barriers to Care for Urinary Incontinence Among a Contemporary Cohort of Women. Urinary incontinence affects half of adult women in the United States. In a cohort of 1,004 women, median age 47, a total of 514 (51 percent) reported delaying care, citing cost of treatment (51 percent), the belief the condition was not treatable (48 percent), and fear (27 percent).
  9. Medscape clinical reference, Urinary Incontinence. People with incontinence often live with the condition for six to nine years before seeking medical therapy. Only about five percent of incontinent individuals in the community and two percent in nursing homes receive appropriate medical evaluation and treatment.
  10. Research and Markets, Urinary Tract Infection Treatment Market Report 2026. Valued at 11.12 billion USD in 2026, projected to 12.9 billion USD by 2030 at a 3.8 percent CAGR. FDA approval of gepotidacin in March 2025 introduced a new bacterial topoisomerase inhibition mechanism for uncomplicated UTI.
  11. Market Growth Reports, Urinary Tract Infection Treatment Market, 2025. Recurrent UTI affects 25 to 44 percent of women annually. The United States sees approximately seven to eleven million UTI cases annually. Pivya, approved April 2024, was the first FDA-approved antibiotic for uncomplicated UTIs in over 20 years.
  12. Mordor Intelligence, Erectile Dysfunction Drugs Market, January 2026. Valued at 4.84 billion USD in 2025, estimated to grow from 5.17 billion USD in 2026 to 7.15 billion USD by 2031 at a 6.72 percent CAGR.
  13. Market Reports World, Erectile Dysfunction Drugs Market. Erectile dysfunction affects over 320 million men worldwide as of 2024. Over 50 percent of men aged 40 to 70 report experiencing some form of ED.
  14. Journal of Sexual Medicine review, as cited on the hi® men's health page: 85 percent of male combat veterans with PTSD experienced erectile dysfunction, against 22 percent of combat veterans without PTSD.
  15. The Business Research Company, Fertility Treatments Market. Projected to reach 29.7 billion USD by 2030 at an 8.7 percent CAGR.
  16. iHealthcareAnalyst, Human Reproductive Treatments Market, 2026. Predicted to attain 53.4 billion USD by 2034 at a 5.3 percent CAGR.
  17. Market Data Forecast, United States Beauty Devices Market. Valued at 20.45 billion USD in 2025, anticipated to reach 24.53 billion USD in 2026, growing at an 11.94 percent CAGR from 2026 to 2034. Rejuvenation devices projected as the fastest growing segment.
  18. Future Market Insights, Femtech Market. Estimated at 32.1 billion USD in 2026, projected to 49.3 billion USD by 2036 at a 4.4 percent CAGR. General health and wellness contributes the maximum share at 63 percent by application.
  19. Silicon Valley Bank via BioPharma Dive, 2025. Venture investment in women's health reached 2.6 billion USD in 2024, up from 1.7 billion USD in 2023.
  20. World Economic Forum, 2025. Women's health represents an estimated 1 trillion USD annual opportunity for the global economy by 2040.
  21. Market Reports World, Pelvic Floor Rehabilitation Device Market. Estimated at 2.23 billion USD in 2026, expected to reach 7.47 billion USD by 2035 at a 15.2 percent CAGR. Approximately 50 percent of women aged over 50 experience some form of pelvic floor dysfunction; 10 to 15 percent of men experience urinary leakage following prostate surgery.
  22. Transcutaneous Mechanical Nerve Stimulation, 2007. PubMed PMID 17869299. Cure rate of 73 percent at six weeks with 67 percent still reporting resolution at three months. This study used a device other than hi®.
  23. Low-frequency vibrotherapy considerably improves the effectiveness of manual lymphatic drainage: a two-armed, randomized, controlled pragmatic trial. PubMed, 2018, PMID 29847188.
  24. Jin H., Yoon J-H., Hong S.P., et al. Increased CSF drainage by non-invasive manipulation of cervical lymphatics. Nature, June 2025. Institute for Basic Science, South Korea. Conducted primarily in animal models.
  25. Low-frequency bladder vibration randomized controlled trial, 2024. Springer, International Urology and Nephrology. Reported reductions in urinary leukocytes, bacterial counts, and post-void residual volume in patients with UTIs and neurogenic bladder.
  26. Lifespanning Magazine, Issue 50, 2026. Global Top 50 Innovators for health and wellness innovation, including Dr. Steve McGough, with a feature interview. Full issue: https://www.himassager.com/wp-content/uploads/2026/07/Lifespanning_issue50.pdf
  27. Lifespan Certified mark, lifespanning.com. Granted to the hi® System following review by Lifespanning's validation board of scientists and longevity experts for scientific grounding and ethical standards.