About Dr. Steve McGough
Speaker, serial entrepreneur, and product innovator focused on high performance recovery, fertility, pelvic wellness, and connection.
For more than 15 years, Steve McGough and his wife Wendy have worked with several thousand women and couples around challenges involving pelvic health, intimacy, and fertility. Today, Steve’s work is best described as helping people create realistic, physical and mental rituals that support optimal performance, deep relaxation, recovery, fertility, and stronger connection in everyday life. His key interest is helping people adapt and thrive while living through the fast paced changes as AI becomes
A founder with an unusual mix of research, wellness, and real-world experience
Academic background
Steve received a BS in (nutritional) biochemistry at UNC-Chapel Hill, conducted neuroscience graduate research at Wake Forest School of Medicine, and later earned a doctorate in human sexuality focused on clinical sexology and reproductive physiology.
Inventor, educator, serial entrepreneur
He and Wendy are the creators of the hi® massage system and hold 6 U.S. and international patents related to women’s pelvic health solutions. He conducted research and taught sexology for almost 10 years at the IASHS in San Francisco. While there he characterized the importance of the sacral plexus in pelvic trauma. Plus advanced Masters & Johnson’s ‘Sensate Focus’ technique by mapping it to surface areas that stimulate the parasympathetic nervous system.
He is the cofounder of an 8 figure gov software company he grew from startup in 1995 to exiting in 2010.
Public-facing credibility
Steve has also been interviewed by outlets including Prevention, Women’s Health, Medical Daily, CNBC, Business Insider, Bustle, Redbook, and AskMen.
He’s coauthored peer reviewed research in neuroscience research, and published two books on massage techniques.
Why podcast hosts and interviewers invite Steve
Steve is a strong guest for conversations that sit at the intersection of body-based wellness, founder innovation, and real-life transformation. He can speak both to the science-informed side of stress, recovery, and body awareness, and to the personal story behind creating a product that did not fit neatly into an existing category.
- Stress relief, recovery, and evening rituals
- Pelvic wellness and body awareness
- Couples connection and shared care practices
- Founder lessons from creating hi®
- Why some wellness tools become part of life and others do not
Core conversation themes
Stress Relief, Recovery, and Real-Life Rituals
Steve speaks about how body-based routines can help people shift out of tension and into a calmer, more restorative state. This includes practical conversations about winding down, evening routines, and why the best wellness tools are the ones people actually use consistently.
Pelvic Wellness and Body Awareness
Steve can speak about pelvic wellness in a respectful, mainstream way centered on relaxation, support, circulation, comfort, and helping people feel more connected to their bodies.
Couples Connection and Shared Rituals
Steve also speaks about how simple shared rituals can help couples lower stress, reconnect, and create more warmth and ease in daily life. This makes him a strong fit for interviews focused on relationships, emotional connection, and practical support for couples.
The origin of hi®
The origin of hi® was deeply personal. Steve began developing the early concepts while trying to help his wife Wendy recover from painful tissue adhesions after emergency c-section surgery and years of severe medical complications. What began as an attempt to support Wendy’s recovery eventually led to years of experimentation, prototyping, and refinement.
The current version of hi® grew out of a long development process that the company describes as 12 years of research. Over time, that work evolved into a broader wellness approach centered on relaxation, recovery, pelvic support, and connection.
That founder story still shapes Steve’s perspective today: wellness tools matter most when they are practical, repeatable, and able to become part of real life.
Credentials and background
- Co-founder of Women & Couples Wellness
- Co-creator of the hi® massage system
- Doctorate in human sexuality from IASHS, focused on clinical sexology and reproductive physiology
- B.S. in nutritional biochemistry from UNC-Chapel Hill
- Neuroscience research at Wake Forest School of Medicine
- 6 U.S. and international patents related to women’s pelvic health solutions
- Worked with several thousand women and couples over the past 15 years
- Interviewed by national media including Prevention, Women’s Health, CNBC, Glamour, Cosmopolitan, Redbook, Medical Daily, and AskMen
- Provides lectures and training programs in the United States and internationally
Steve’s long-term interest in wellness began early. His public bio says he started studying Tai Chi and QiGong at age 8, later lost over 60 pounds as a child, and went on to spend decades studying diet, lifestyle, massage, martial arts, and Eastern health practices.
Suggested interview topics
For stress, recovery, and biohacking audiences
- Why most wellness tools get abandoned, and what makes a ritual stick
- The role of body-based relaxation in recovery and evening routines
- Why sensory experience matters more than information overload
- What it takes to build a recovery ritual people actually keep using
For pelvic wellness audiences
- How to talk about pelvic wellness in a respectful, stigma-free way
- Why relaxation and body awareness are often overlooked
- How support can make wellness feel practical instead of embarrassing
- Why some products get framed as taboo when they should not be
For couples and relationship audiences
- Shared rituals that help couples reconnect without pressure
- How lowering stress can increase warmth and emotional closeness
- Why care, touch, and routine matter in modern relationships
- How couples can create a more supportive wellness rhythm together
For founder-story audiences
- How a personal family tragedy led to the discovery of hi®
- The challenge of building a product that did not fit one category
- Lessons from launching a misunderstood wellness innovation
- What Steve learned from years of refinement, testing, and customer response
Short media bio
Dr. Steve McGough is the co-founder of Women & Couples Wellness and co-creator of the hi® massage system. He studied nutritional biochemistry at UNC-Chapel Hill, conducted neuroscience research at Wake Forest School of Medicine, and later earned a doctorate in human sexuality focused on clinical sexology and reproductive physiology. Along with his wife Wendy, he has spent more than 15 years working with several thousand women and couples around pelvic wellness, intimacy, and fertility, and they hold 6 U.S. and international patents related to women’s pelvic health solutions. Steve is available for interviews on stress relief and recovery rituals, pelvic wellness, couples connection, and the founder story behind hi®.
Invite Steve to your podcast, interview, or event
Steve is available for long-form interviews, podcast conversations, and selected speaking opportunities related to stress relief, recovery, pelvic wellness, couples connection, and the founder story behind hi®.
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