First Step For Fertility · A hi® Program

Trying for a baby shouldn't feel like a science experiment.

Ovulation apps. Scheduled "windows." Pressure where passion used to be. First Step For Fertility replaces all of it with one weekly ritual that helps you both deeply relax, brings real excitement back to your bedroom, and lets nature do what it does best.

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Developed by Clinical Sexologists Refined with Thousands of Couples Works Alongside Your Doctor

What feeling would you prefer your baby to be conceived from — stress, or love?

The First Step Philosophy

Why It Works

Three things change the week you begin.

First Step For Fertility is a powerful way to strengthen your relationship and naturally support conception. It helps couples in three important ways.

You Both Truly Relax

An effective, reliable way for you and your partner to unwind every single week. Not "trying to relax" — a guided physical routine that targets the nerve pathways that switch your body out of stress mode.

Excitement Returns to the Bedroom

Anticipation replaces obligation. Instead of conception feeling like an appointment, it becomes the part of the week you both genuinely look forward to.

A Ritual That Deepens With Time

A special practice that helps your relationship grow more satisfying as the years go by. Most couples enjoy it so much, it becomes a permanent part of their lifestyle.

The Stress Problem

Everyone says "just relax." Nobody shows you how.

First Step bridges the gap between stress and the bedroom.

Are you stressed? Chronic stress causes more harm than you may realize. Beyond making it more difficult to conceive, it accelerates aging and increases your risk of many health challenges.

And here's the cruel irony: the longer conception takes, the more stressful it becomes — and the more it starts to feel like a stressful science experiment instead of making love.

"First Step addresses the topic most relationship counselors avoid — what you actually do in the bedroom — so you both can relax, and let nature take its course."

How would you feel knowing that once a week, you receive an amazing massage that completely resets your day, where you are the total center of attention? How will your partner feel knowing they get that same experience too?

Odds are, both of you will look forward to it.

Couple consulting with their doctor about fertility

An Important Note

First Step works alongside your doctor — never instead of one.

If you are having problems getting pregnant, it's essential to get guidance from a qualified healthcare provider. First Step For Fertility addresses what happens in the bedroom — but there are many other factors your doctor may need to address.

If you'd like, we'll be delighted to refer you to one of the leading natural fertility specialists, Dr. Aumatma Simmons, MS, ND, FABNE — a best-selling author and double board-certified Naturopathic Endocrinologist & Doctor with over 15 years in practice. She also offers a free app to help answer your fertility questions.

*First Step For Fertility is a wellness and relationship program. It is not medical treatment, does not guarantee conception, and is not a substitute for diagnosis or care from a qualified healthcare provider.

So What Exactly Is This "Ritual"?

One weekly massage. For each of you. No calendar required.

First Step is a special extension of the hi® 3-Step Method for Couples: a simple agreement where each partner gives the other a 15-minute massage once a week — with unique physical techniques you do together with hi®.

Relaxing back massage with the hi® System

The Massage

Receive, Completely

A 15-minute massage where you are the total center of attention. Beyond relaxing muscles, the routine targets key nerve areas that activate your parasympathetic (relaxation) response — a reset most adults almost never experience.

The Intimacy

Finish in Love, Not Pressure

With First Step, each session ends with making love in a special way. He uses hi® to take care of her needs first — so he can later climax with no pressure to perform, and she often climaxes again. With hi®, this is quick and easy.

Couple relaxing together with the hi® System

The Rhythm

Let Timing Take Care of Itself

The only "scheduling" is waiting a few days between sessions. That natural rhythm means you regularly make love throughout the fertile times of each month — without an app, a thermometer, or a deadline.

What Happens Over Time

A love the English language doesn't have a word for.

As adults, we mostly focus on caring for others. It's rare to be completely cared for ourselves. So at first, each partner mainly looks forward to receiving their own massage — for most, it's the highlight of their week.

But over time, as you both learn more techniques, something shifts. You begin to look forward to seeing how your partner responds. You genuinely enjoy watching them be happy and content.

Mudita — described in Tantra and other Asian intimate arts — is the pleasure you feel when you see your partner is happy. If you've ever seen an elderly couple whose love for each other you can simply feel, that's Mudita. It's affection expressed far deeper than words.

This isn't just beautiful — it matters. Children learn by example. When they grow up seeing parents with a clear love and attraction for each other, they're more likely to build empowering relationships of their own.

Elderly couple sharing a joyful date together

A connection others can see — even before the announcement.

When your partner knows that you're doing everything you can to care for them — they can get through just about anything. When you know your partner is doing that for you — you feel the same way.

How one couple described it

How Is First Step Unique?

Nothing else combines sports massage, pelvic health, and intimacy — for both of you.

First Step For Fertility is very different from any program you've tried before. It starts by taking the stress out of trying to conceive — and then goes much further.

01 / The Foundation

A powerful sports massage system, optimized for her.

hi® is a patented percussion-and-vibration system that's also optimized for women's pelvic massage. It can give women intense experiences — even through clothing — while supporting overall pelvic health.*

Patented in the US, Canada, Australia, and the European Union.

hi® positioned for the couples technique

02 / The Technology

Percussion and vibration, stimulating multiple areas at once.

hi® combines percussion and vibration in a patented way that stimulates multiple areas simultaneously — something no single-modality device can replicate. It's what makes the experience both deeply relaxing and genuinely exciting.

The same dual-modality engineering behind the full hi® recovery system.

Animation of hi® dual percussion and vibration motion

03 / The Relaxation Response

Relaxation on a level you probably haven't experienced.

Beyond just massaging muscles, the simple weekly routine targets key nerve areas that activate your parasympathetic response — the state your body must be in for deep rest, repair, and connection.

The "just relax" advice, finally made physical and practical.

Animation of hi® vibration technique supporting male response

04 / Support For Him Too

Help for stress-based performance pressure.

If men are experiencing stress-based erectile difficulties, hi® can generate the frequency and amplitude ranges that studies have demonstrated can help induce erection — removing the pressure that scheduled conception so often creates.*

No other solution addresses relaxation, her pelvic health, and his confidence together.

Why We Created This

From tragedy to a miracle.

First Step For Fertility wasn't designed in a marketing meeting. It evolved from our own journey of trying to get pregnant — including the hardest chapter of our lives.

Six years of trying. Then heartbreak.

Wendy and I have been together for over 25 years. Like all couples, we've had our ups and downs — and trying to have a family was our hardest road. After six years of trying, we saw a fertility specialist, and after a year of grueling hormone treatments, we became pregnant.

But Wendy was exposed to a multi-antibiotic-resistant infection. After she became very sick, an emergency C-section was needed months before the due date. Our son Luke lived only a day.

Luke William McGough

hi® was born from trying to help her heal.

Wendy spent the next two years fighting for her life. She recovered — but we were told that, due to the extensive damage, we could never become pregnant again.

I originally created hi® to help Wendy with the painful tissue adhesions left by her multiple surgeries. The "side effect" of pleasure was completely unexpected.

How hi® was first discovered

Then the "impossible" happened.

After using hi® daily to reduce pain from her adhesions, Wendy began having "odd" symptoms that didn't make sense. After 24 weeks and seven doctor visits trying to figure out what was going on — we discovered we were pregnant with a daughter.

Our daughter Daniela is the greatest blessing of this entire journey. Through everything — the teaching, the research, the high-stress startup — we've kept things fun and exciting. In a world of "theory," we live what we teach.

Daniela & Steve

Our goal for you.

We want you to have a relationship you truly enjoy — one that inspires others, and sets a wonderful example of what a solid relationship looks like for your future children.

This simple, proven ritual comes from sixteen years of working with thousands of couples. We'd be honored to share it with you.

— Dr. Steve & Wendy McGough, DHS · Clinical Sexologists & Founders of hi®

Steve, Daniela and Wendy at Fort Fisher at sunset

Steve, Daniela & Wendy

Beyond Conception

Inspire a lifelong romance.

The skills you learn in First Step For Fertility serve your relationship for decades — through pregnancy, through the rewarding (and stressful!) years of raising children, and beyond. One of the greatest gifts you can give your children is demonstrating a strong, loving relationship.

And here's our favorite part: you don't learn these skills in a classroom or in "therapy." You learn them while having fun together, on a date. Each program is far more than a date, though — while enjoying yourselves, you discover and practice essential skills proven to build amazing relationships, drawing on clinically validated approaches like the Gottman Couples Therapy method.

Sharing the Message

Even before you get pregnant, people will likely start noticing the natural glow you and your partner have. Since this topic centers on relaxation, health, and natural conception, it's something most people genuinely want to learn about.

We offer both an affiliate program and a certified hi® Instructor program, where your own journey becomes priceless guidance for couples still trying to conceive — and you can earn income while truly helping people.

Take the First Step

Make making babies fun again.

One weekly ritual. Two deeply relaxed partners. A bedroom that feels like love instead of a lab. The hi® System with First Step For Fertility includes everything you need — the device, the guided program, and sixteen years of experience with thousands of couples behind it.

Get hi® with First Step For Fertility Have questions? Talk to us

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